
CYNESHA.
Copywriter
In the world of,
Swipe. She’s cute. Click. He’s Ugly.
Tap. She’s weird-er than me.
We’re in our phones, more than we sleep.
What ever happened to:
Those butterflies and nervous pauses on the first date.
Hoping they’d accept that open hand, you’ve uncomfortably held out.
Those laughs you shared or sudden jumps at that first movie.
Now the warmth we feel is from the brightness of our screens.
Enough is enough.
Take that leap .
Bring those online connections in person.
Swipe to feel.
Click to live.
Tap for love.
All at AMC Movie theaters.

The AMC card game, Lovie, takes different forms.
A light match maker.
A chat bot that moderates conversations between matches.
The conversation starter when you rent a theater at home.
Perfect movie theater snacks for two.




AMC sponsored notifications on Hinge after people are matched.
Date went well? Rent a theater to your home for the next date.
Instagram sponsored ads that promotes AMC's collaboration with Hinge.



OOH Print Ads to motivate people to find their crush in real-life.




